A year ago, if you had told me I would be running a digital marketing agency. I would not only have laughed at you, but I would have probably ridiculed you too…
For one thing. I like many others, suffered from a severe intolerance towards marketing gimmicks, click-bait, or bullsh*t in general. And at the time, I considered most marketing ploys; one; if not all, of the aforementioned. The idea of labeling myself as a marketer would have seemed simply absurd. I mean, who wants to be a marketer anyway? To me, marketing was a bad word and being a marketer was the gravest of sins.
So, what changed?
Well, one day while surfing the web, trying to find places to get my work published. I came across a little system called organic funneling, and the ironic thing is; me stumbling across the concept was a direct consequence of the concept itself—talk about a feedback loop!
For those of you who don’t know. I am a photographer (shameless plug: www.scott-leonard.net )and also a writer. Anyway, down the rabbit hole I went, and what I learnt on my voyage, the knowledge I acquired; changed how I perceived online marketing—successful online marketing—forever.
Organic Funneling is Marketing without Gimmicks—How?
First of all, I am here to tell you that anyone can become a marketer using the organic funnel technique; some people are marketers without even knowing it—it’s so simple!
Organic funneling is all about making a sale without actually selling directly to potential buyers; placing the building blocks of hype out into the sandbox and letting your target audience persuade themselves that they need your product or service.
Organic funneling is the Inception of marketing techniques, but don’t misunderstand me, it’s by no means a trick. The only trick is that through organic funneling; you, the marketer aren’t trying to persuade your audience! Your goal is simply to provide your target audience with useful information. So, for example: If you were a painter, you’d provide your customers with useful painting tips. You might start a blog that is all about painting techniques or the dues and don’ts of painting. If you’re a photographer you might create a facebook group where people in your area can post photographs of their products, or models can post photos of themselves. You could create a place where likeminded individuals would be able to meet. Occasionally, you could post a survey or article about photography best practices (all of this, while signed in under your own Facebook fan page—you’d be surprised how many people will click on your profile and follow you).
Believe it or not, the more valuable the content you post. The more avenues of education you make, the more people will seek you out—before you know it you’ll be an influencer. And once you are an influencer; those readers; those followers who already trust you as a knowledgable individual in the industry. Those people who have already expressed interest in a topic which revolves around your product or service; those people—will convert!
So, what’s the take away?
Marketing no longer needs to be a bad word, and being a marketer no longer needs to be taboo. Using these honest techniques and creating genuine value to consumers pays off in the long run. Human beings naturally tend to seek out individuals they deem authority figures, and once you are deemed an authority on a certain subject the rest is easy.
And like I said, no gimmicks— I am not trying to sell you my e-book on marketing, have you signup for anything or somehow separate you from you hard earned money. I just want to lend a helping hand. All I ask is that you leave a comment, and let me know if you’d like to read more posts about topics like this, and if you share this post it would be greatly appreciated!
For anyone who is wondering though; I own Duh Marketing Company, feel free to reach out to us if you need help or advice…information is always free so don’t worry, just reach out.